Cannabis giant Curaleaf is collaborating on limited releases with craft growers in the Golden State through a new program.
Image: Curaleaf
Earlier this month, the the company announced the launch of its Grower’s Reserve program in California.
The program is an ongoing series of limited-edition collaborations with craft farmers and diverse operators within the California cannabis industry.
According to Curaleaf, the program reaffirms its commitment to offering high-quality products and empowering small, craft cannabis growers.
Along with the program launch, Curaleaf announced the re-branding of its Grassroots brand.
Grassroots, which Curaleaf acquired in 2020, began in 2014 in Chicago.
Grassroots products are now available in California, Massachusetts, Maryland, Nevada, Pennsylvania, Illinois, and North Dakota.
“We are thrilled to introduce the new look and feel of Grassroots, a brand that exemplifies our unwavering commitment to providing high-quality cannabis products and experiences,” says Curaleaf CEO Matt Darin. “I am also personally proud to launch our Grassroots Grower’s Reserve, which I think demonstrates our commitment to creating an equitable cannabis industry where operators of all sizes and backgrounds work together to strengthen the industry and deliver premium experiences for consumers.”
Filling the Grassroots re-brand product line is a selection of flowers, concentrates, and pre-rolls which come in singles and multi-packs.
Diamond-infused pre-rolls are also available for California consumers who want more potency in their smoke.
The more-potent pre-rolls combine high-quality flowers with THCA diamonds and come in 1-gram Singles and 0.4-gram Shorties 5-packs.
Diamond-infused pre-roll varieties available in California include Mimosa (Indica, Grassroots), Napali Sunrise (Sativa, Delighted Farms), and Cherry Cheesecake (India, Sonoma Hills Farm).