Rolling Stone is hosting a Super Bowl party this weekend in Scottsdale, Arizona, and HARA is bringing the cannabis lounge.
And that includes the buds.
HARA Brands will provide the lounge through a partnership with the Jardín Premium Cannabis Dispensary.
The lounge is part of the Rolling Stone Live event on February 10 at The Clayton House in downtown Scottsdale.
The event starts at 9 p.m. and will feature celebrities, athletes, influencers, and VIPs.
Travis Scott will headline the evening’s performances, which include Robin Thicke, DJ & MS Irie, and DR Whoo Kid.
“We are extremely proud to represent the cannabis community at such a high profile event during one of the biggest weekends in sports and entertainment,” says Hara Co-Founder Bryan Gerber. “It’s a testament to how far this industry has come, and we couldn’t be more excited to be part of this exclusive experience alongside some of the most successful brands and talented individuals.”
Inside HARA and Jardin’s experiential cannabis lounge, visitors can sample various curated products, like Quick Hitters from Hemper.
The company says the lounge will also feature a variety of novelty glass bongs and an exclusive Aviator Nation merch capsule.
HARA will allow visitors to sample its new Smokefiends eco-friendly personal air filter products.
According to the company, Smokefiends help eliminate smoke and odors every time a smoker exhales.
HARA says Smokefiends facilitate a discrete smoking experience while keeping the air smelling fresh.
Smokefiends characters include Blaze the Cactus, Trixx the Ghost, Juice the Pineapple, and Blitz the Football.
HARA CMO Angelberto Ferro says the company understands that smoke isn’t for everyone.
Ferro says a person’s living situation, being in a public space, or aversion to the smell are some of the reasons.
“Smokefiends solves that problem, keeping smoke clouds and odors to yourself, all while having fun with the brand’s characters in the process,” says HARA CMO Angelberto Ferro. “It’s another example of our focus on the wants and needs of the cannabis community who we are proud to support.”